aaa reac out .png


Be A Part of A Billion Dollar and Growing Industry

 Coaching has evolved from the new fad of the millennium to an effective tool for transformation and change that is widely used in personal development and leadership programs. According to John La Rosa of the U.S. estimated market value for personal coaching was $955 million in 2015 and $1.02 billion in 2016, compared to $707 million in 2011. He predicts ... the market’s value to reach $1.34 billion by 2022 — or a 6.7% average yearly growth rate from 2016 to 2022.  Considering the state of the world these days where so many people say they are feeling unfulfilled and depressed, as well as the large numbers suffering from addictions, trauma and mental challenges, it is no surprise there is an increase in the number of people seeking help and the growth in the fields that provide them help.

Fulfill Your Passion To Help People

Coaching is a profession that attracts heartfelt individuals who are interested in making a difference in people's lives. Coaching tools and techniques can also offer other professionals in fields such as medicine, mental health, social work, recovery, wellness, and spiritual development, powerful techniques that facilitate positive changes in their patients and clients. According to The Center for Creative Leadership Coaching offers useful techniques to:

AAAAA hearts.png

1) Build a Trusting Relationship.  Establish boundaries and build trust by being clear about the learning and development objectives they set,


2) Provide an Assessment.  Focuses on gaps or inconsistencies, on current performance vs. desired performance, words vs. actions and intention vs. impact.

3) Challenge Thinking and Assumptions.  Ask open-ended questions, push for alternative solutions to problems and encourage reasonable risk-taking.

4) Support and Encourage.   Coaches listen carefully, are open to the perspectives of others and allow them to vent emotions without judgment. They encourage progress toward goals, recognize their successes.

5) Drive Results. The coach helps to clarify milestones or measures of success and holds the employee accountable for them.   

Time Flexibility

As life coach trainers, we often hear students profess that they are already coaches because they are the go-to person that people always come to for advice.  This is very far from the truth. Not only is advice not a coaching technique but building a practice is more complex than "if I build it they will come." If you are serious about becoming a life coach then invest your time and money into learning the coaching skill and how to use this to enhance your won area of expertise and

As a coach you can define how, when and where you do your business.  Coaching gives you the flexibility to practice coaching face to face, online or on the phone. You set your own hours, full time or part time, weekdays only, daytime or evenings. You are your own boss. This is an advantage but it also comes with great responsibilities. Coaching may seem like your dream career, but like any business, in order for it to become successful, it takes time and money and great commitment. 

aaaa boss.png
Early 1900

"The Heart Has Eyes That The Brain Knows Nothing Of

Charles H. Parkhurst

Looking at this quote from my coaching perspective, I think it speaks to the power of letting go, leaning in and creating the space for our clients where they can self-reflect and discover the answers they are seeking. As I see in the young new coaches, that I have trained and mentored the focus is very much on developing the tools and techniques needed to work successfully with clients.

This is where I started out but through the years of practice and further training, I discovered that it is not what I was doing as a coach but what I was being as a coach that really mattered. But even as an experienced coach it takes work, and practice to be fully present in a coaching session - to get out of my head and see with my heart. It doesn't happen overnight, and it is always a work in progress.

I have included some pictures from the collection of Piet Mondrian to give a visual to this story. Probably most famous for his abstract lines and boxes painted in the 1930s, but if you study the artist you will see that in the early 1900’s he was painting beautiful realistic landscapes. He spent years honing his craft as an artist as his worked changes into more and more abstract renditions of his reality. The trees in 1910 - 1911 gradually became more and more abstract until we see the famous pictures created in 1935. Mondrian did not wake up one morning and decide to paint this art. He did not take a class or a certification that enabled him to do this. He studied and practiced his skill. It didn't happen overnight and he continually worked to perfect his art. It has been said that he would paint until there were blisters on his hands. I like to think that as he progressed he began to see with his heart rather than his brain.


 If you are a coach or any professional working in a capacity that is helping people to make chang es in their lives I strongly recommend developing coaching skills by finding opportunities to practice your skills and to stretch your abilities. Sign up for a training or a webinar. Find a coach who will mentor you. There are many opportunities available. Numerous coaching schools and programs are listed online. Be sure they are reputable and honest programs that are legitimately living up to the International Coaching Federation (ICF) standards. We at Benoit - Wise Life Coaching also offers training and mentoring. Our next training day is coming up on June 16th ( The past six months we have been working on a certified curriculum that will qualify you for an ICF credential  We are 3/4 of the way there. Stay tuned for the news.